Saturday, November 14, 2009

Open Hearts

Despite the ups and downs of today’s economy, nearly nine out of 10 Americans say they are living with an Open Heart – the philosophy of keeping your heart open, despite adversity, thereby resulting in something positive. According to a nationwide survey commissioned by Kay Jewelers, the issues most frequently mentioned as requiring an Open Heart for guidance and solutions are unemployment (52 percent), followed by religious differences (48 percent), financial difficulties (48 percent) and the economy (45 percent).

“Americans are resilient,” actress Jane Seymour said. “Even in times of difficulty, people find a way to overcome adversity by keeping an Open Heart.”


The survey was conducted to explore attitudes around Seymour’s Open Hearts philosophy that keeping an Open Heart despite adversity can bring a wealth of love, hope and inspiration into life. The survey is part of a campaign to launch keepanopenheart.com, an online community where visitors can share stories and engage in a dialogue about living life with an Open Heart.


“Sharing inspirational stories about overcoming difficulties in one’s life and then moving forward to do something positive can have a great impact on others,” said Seymour. “And that’s the premise behind keepanopenheart.com.”


After a difficult period in her life, Seymour began painting and noticed that the hearts she painted were always open. This led Seymour to create an Open Heart symbol that mirrors her mother’s advice that only when you can love yourself and keep your heart open can you best give and receive love.


To help promote the Open Hearts philosophy, Keep An Open Heart LLC is sponsoring a sweepstakes where consumers can enter by articulating how living with an Open Heart allowed them to overcome adversity and create something positive, such as helping others or giving hope and love. The first 100 entrants to submit an eligible entry will receive a sterling silver Open Hearts necklace from Kay Jewelers. One grand prize winner from all eligible entries received through Dec. 31, 2009 will receive a 14 karat white gold Open Hearts by Jane Seymour™ diamond necklace valued at nearly $1,300. There is no purchase necessary for the sweepstakes and full sweepstakes rules are available at keepanopenheart.com.


At keepanopenheart.com, you can:

  • Browse stories of inspiration in video or written form
  • Submit their own story (and be entered in the Open Hearts sweepstakes)
  • Sign up for text messages & e-mail newsletter from Jane
  • Send an Open Hearts e-card to family & friends
  • Be linked to Open Hearts by Jane Seymour on Facebook & YouTube


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