Friday, October 15, 2010

Celebrate 50 years of Hello Kitty and Sanrio!

Celebrating 50 years of Sanrio, Hello Kitty® and her friends have joined forces with Target to bring the party to fans of all ages with Small Gift — the 8 week mobile pop-up tour — that kicks off in San Francisco on October 23rd. Bringing this fun, inspired and unique experience directly to fans through the newest trend of fashion trucks, two trailers wrapped in super cute graphics debut in Justin Herman Plaza on Saturday, then travel to Pier 39 on Sunday before hitting the road on their cross country tour!

Inspired by Sanrio’s “small gift, big smile” philosophy, Small Gift will provide a super-fun atmosphere for
all to share their love and appreciation for Sanrio and their myriad of characters. Guests can immerse
themselves in the Sanrio experience while playing games, entering contests, sharing photo ops with their
favorite characters and enjoying the interactive space with other fans. Devotees will have the opportunity to purchase “50 must have” collectible products featuring Hello Kitty®, Little Twin Stars®, My Melody®, Patty & Jimmy™, Tuxedosam™, Keroppi®, Badtz-Maru®, and Chococat®. Be sure to get there early – goody bags will be handed out to the first 50 people in attendance! Also, stop by the Sanrio spin wheel for the chance to win prizes including Target gift cards. Small Gift is free to the public.

Sanrio fans can stay up to date with the remainder of tour by downloading a special iPhone app, which
provides a truck locator along with updates on upcoming stops, info on product, launches and fun character facts. You can also follow the tour and other 50th Anniversary celebrations at, Hello Kitty’s blog and Sanrio and Hello Kitty’s Facebook pages ( and

Justin Herman Plaza
1 Market Street
San Francisco, CA 94105

Saturday, October 23rd
10 a.m. – 6 p.m.

Pier 39 – East Park
The Embarcadero
San Francisco, CA 94113

Sunday, October 24th
11:30 a.m. – 7:30 p.m.

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