Given the current Arab-Israeli conflict, it is easy to overlook the positive efforts and significant progress being made to foster universal acceptance among the youth in areas of unrest. Seeds of Peace is a nonprofit, nonpolitical organization dedicated to empowering young people from regions of conflict with the leadership skills and interpersonal networks necessary to advance reconciliation and coexistence.
The specific objectives of Seeds of Peace programming are to humanize the conflict; provide conflict resolution and leadership training; facilitate open dialogue; and to create a network of young leaders who will become a core constituency for peace. What began as a camp program with 46 Israeli, Palestinian and Egyptian teenagers has expanded into a global operation with offices in over ten cities around the world and over 4,000 young leaders (called “Seeds”) working for peace.
This mission is, of course, made possible by sponsors like Kiss My Face, who will support Seeds of Peace with “The Pledge for Peace” and by donating 10% of all profits from Peace Soap to the organization. As the company brainstormed the creation of a product to help raise funds for the much applauded organization, they felt offering should be one that could be used by all campers in a variety of ways – expected and unexpected. They landed on a 100 percent natural, multi-purpose castile soap, as it is a universal formula that can be used by anyone, much like the values and tools Seeds of Peace strives to instill in its participants.
Participation is simple...and FREE!! For every 10,000 pledges that are made, Kiss My Face will send one camper to the Seeds of Peace summer camp during the 2011 season (a value of $6,000). There is no limit to the number of kids that Kiss My Face will sponsor! The campaign will be running through September 21st, 2010. The "pledge" is free and simple - all one needs to do is log onto the Kiss My Face Facebook page or thepledgeforpeace.com site and click the "like" button.