Thursday, March 17, 2011


Always on the pulse of fashion, Shopbop’s buyers are continuously made privy to young designers, new collections and exclusive product. With so many amazing brands in the market, Shopbop is not always able to carry a complete assortment from each designer they’re lusting after that season, but why not carry their best piece; 1 absolutely amazing style by that particular designer or brand? And what better way to showcase the best of the best than by creating a new destination on known as ‘ONE BY’.

‘ONE BY’ will launch on March 17th as its own boutique on, housing a curated selection of stand out pieces. ‘We are combing the market to give our customers a highly edited assortment of items we deem as the best representation of that product category’ says Kate Ciepluch, Shopbop’s Fashion Director. ‘For ONE BY we’re looking for the best hats, ballet flats, beach towels, blouses, dresses, cool accessories, a cool gym bag, the best leather flip flop....and the list goes on!’.

‘ONE BY’ Brands include but are not limited to: Levis X Opening Ceremony, Seneca Rising, Steven Allen, Falling Whistles, Persol, Otis McClain, Katherine Hamnett, Spring & Clifton, Soludos espadrilles and many more up and coming young designers!!

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