VIDAL SASSOON’S SALON GENIUS RETURNS WITH
NEW VIDAL SASSOON PRO SERIES COLOR, CARE AND STYLING COLLECTIONS
-- Perfected by Experts; Priced Affordably for Real Life Style --
Fifty years after Vidal Sassoon revolutionized the fashion and beauty industry with his iconic haircuts and unique approach to styling, P&G Beauty is launching Vidal Sassoon Pro Series. This brand new hair color, care and styling line is inspired by Sassoon’s desire for “everybody to have good hair,” bringing salon-inspired haircare to all at an affordable, “vintage” price ($2.49-8.99).
Perfected by experts, Vidal Sassoon Pro Series upholds Sassoon’s philosophy with five care and styling collections and at-home color kits that help women easily care for and maintain their beautiful hair at home. While the full line does not hit stores until January, an exclusive online pre-sale began on December 1st, and you can be among the first to try it!
CARE & STYLING COLLECTIONS
Simple and personalized were two of Vidal Sassoon’s key principles when it came to hair care and style, and the same applies to Vidal Sassoon Pro Series. Based on hair care needs, the line offers five care and styling sub-collections, plus one styling and finishing collection to provide women with everything that they need to personalize and create effortlessly beautiful looks at home:
· Color Collection: Features advanced P&G technology to help seal, protect and hydrate color-treated hair while providing shine.
o Collection includes: Color Protect Shampoo and Conditioner, Color Protect Spray, Color Gloss Crème
· Moisture Collection: Fights humidity and delivers a correct moisture and hydration balance.
o Collection includes: Moisture Lock Shampoo and Conditioner, One Minute Mask
· Repair Collection: Helps repair signs of damage and protect against future damage.
o Collection includes: Restoring Repair Shampoo and Conditioner, Heat Protect & Shine Spray, Repair & Finish Spray, One Minute Mask
· Volume Collection: Adds volume to hair, while protecting hair from premature breakage.
o Collection includes: Boost & Lift Shampoo and Conditioner, Boost & Lift Hairspray, Boost & Lift Foaming Air Mousse
· Smooth Collection: Hydrates hair while minimizing frizz.
o Collection includes: Extreme Smooth Shampoo and Conditioner, Extreme Smooth Combing Crème
· Styling & Finishing Collection: Provides up to 24 hours of hold for personalized styles that last.
o Collection includes: Flexible and Extra Firm Hold Hairspray; Extra Firm Hold Mousse; Mega Firm Hold Gel
COLOR STARTS VIBRANT AND STAYS VIBRANT
Vidal Sassoon Pro Series new permanent color kit delivers long-lasting, affordable color in the convenience of your home. The exclusive VS PrecisionMix™ formula is mixed to calibrate the right blend of pigments, incorporating salon expertise into every box. The result is precise color with 100% grey coverage. The VS HydraBlock™ Color Preserving Conditioner coats each strand to help prevent fade out and keep the color vibrant. The color collection is available in 18 exceptionally vibrant, permanent color shades that provide 100% grey coverage and long-lasting color.
Vidal Sassoon Pro Series is available in January 2013 at a suggested retail price of $2.49-$8.99 at mass retailers nationwide.
Be the first to try Vidal Sassoon Pro Series at our exclusive pre-sale NOW!