There's no denying the evidence that tanning causes serious skin damage, including melanoma. Yet in spite of experts' warnings to stay out of the sun, wear SPF and skip tanning beds at all costs, countless Americans continue to go out in the sun without sunscreen. Most worryingly, even those who have been previously diagnosed with melanoma are disregarding warnings to be sun safe. According to research recently presented by Yale University researchers at the annual meeting of the American Association for Cancer Research, more than a quarter of people who have had melanoma say they never use sunscreen. What's more, 2% admit they have used a tanning bed in the last year. These numbers aren't much better than the general population: just 17% of adults report always wearing sunscreen.
Clearly, many Americans aren't willing to give up tanning at any cost--even if the bad habit causes a life-threatening cancer. That's why it's imperative to educate the public about safe alternatives like Jergens Natural Glow, which is now reformulated with breakthrough odor-reducing technology, delivering the same signature color and benefits that have set it apart from the beginning. The formula delivers natural-looking, healthy color without exposure to harmful UV rays. People who are risking their lives in pursuit of a tan need to know that there are safer ways to get the same glow--in fact, it's a matter of life or death.