Tuesday, July 02, 2013

Be Curly, Be Charitable With Ouidad

From responding to US disasters each year to helping to provide more than 40% of America’s blood supply, American Red Cross efforts are essential to assisting those in need.  “Helping people in need and really knowing that you are making a difference enriches your life, beyond words,” says Ouidad Co Founder and American Red Cross volunteer, Peter Wise.  Ouidad recognizes this and is making a donation to support their life-changing efforts.  During the month of July, 100% of the Ouidad Wave Create Collection proceeds for the entire month will be donated to the American Red Cross.* 

Ouidad, renowned for innovative products that create gorgeous textures for all hair types, has launched the Wave Create™ Collection including a Sea Spray and Texture Taffy.  The products work to turn any hair texture, particularly straight, lifeless hair, into coveted “day at the beach” waves.

Ouidad Wave Create Sea Spray ($22 at Ouidad.com)
  • Ideal for straight hair that has slight texture, as well as curly hair
  • Natural seawater and mineral rich sea salt crystals create a tousled texture
  • Algae extracts condition and help maintain elasticity
  • Giant kelp seaweed extract nourishes curls and adds superior shine
  • Panthenol and Vitamin B5 act as a penetrating moisturizer

Ouidad Wave Create Texture Taffy ($22 at Ouidad.com)
  • Ideal for wavy, even straight hair, that desires a sexy, tousled look
  • Marine Complex conditions and adds softness and shine
  • Giant kelp seaweed nourishes curls and adds shine
  • Algae Extract acts as a moisturizer that leaves hair supple and shiny
  • Milk Thistle moisturizes

The Ouidad Wave Create™ Collection is available at Ouidad.com, the Ouidad Flagship Salons in New York City and Santa Monica, and Ouidad certified salons throughout the country.     

* Ouidad will be donating up to $10,000 from the Wave Create Collection to the American Red Cross for the entire month of July 2013 from purchases made at Ouidad.com, Ouidad Flagship Salons in New York City and Santa Monica, and Ouidad certified salons. 

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