Monday, September 29, 2014

Lancôme Kicks Off 5th Annual Génifique Day

Starting today, Lancôme kicks off the fifth annual Génifique Day initiative to benefit St. Jude Children's Research Hospital.  Throughout the month, Lancôme will be raising funds for the cause through a social media campaign, regional in-store events and a final celebratory weekend on Friday, October 24th and Saturday, October 25th, 2014. From September 29th until October 25th, the brand invites you to Instagram or Tweet your hands in the shape of a heart and post to social media with the #LancomeGivesBack hashtag, and the brand will make a $1 donation to St. Jude in your honor (up to the $20,000 goal). During eight regional events and on October 24th and October 25th, Lancôme will donate $7 directly to St. Jude Children's Research Hospital for every bottle of Advanced Génifique Youth Activating Concentrate, Génifique Eye Light-Pearl or Génifique Yeux sold, to underscore Génifique’s 7-day radiance results.

  
To support national Génifique Day, Celebrity Makeup Artist Mickey Williams is hosting events at select Lancome counters throughout October. Williams explains, "I love the Génifique collection, because it helps makeup apply effortlessly thanks to the formula's transformative, radiance-boosting benefits." Williams adds, "Just as with makeup, premium skincare elevates our quality of life, allowing women to feel their best each day." Come in for a complimentary makeover by Williams, then document and share your camera-ready look in the Lancôme photo booth.

Visit Mickey Williams during the following Genifique Day regional events:

Dillard's Houston Galleria/Post Oak
4925 Westheimer, Houston, TX 77056
Thursday, October 9, 2014; 12 – 5 PM

Dillard's Dallas – North Park
8687 North Central Expressway, Dallas, TX 75225
Friday, October 10, 2014; 12 – 5 PM

Dillard's – Summerlin
11011 Sage Park Drive, Summerlin, NV 89135
Saturday, October 11, 2014; 12 – 5 PM

Dillard's – Sarasota
200 University Town Center, Sarasota, FL 34243
Friday, October 17, 2014; 12 – 5 PM

Dillard's Tampa – International Mall
2223 North West Shore Blvd, Tampa, FL 33607
Saturday, October 18, 2014; 12 – 5 PM

Dillard's Orlando Florida Mall
8001 South Orange Blossom Trail, Orlando, FL 32809
Sunday, October 19, 2014; 12 – 5 PM

Dillard's Memphis – Wolf Chase
2700 North Germantown Road, Memphis, TN 38133
Thursday, October 23, 2014; 10AM – 3PM

Macy's – Herald Square
Herald Square, New York, NY 10001
Friday, October 24, 2014; 10AM – 3PM

"Thanks to Lancôme and other supporters, St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases," says Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children's Research Hospital. "Our founder Danny Thomas believed that no child should die in the dawn of life. To fulfill this promise, St. Jude depends on initiatives like national Genifique Day to support the life-saving research and treatment conducted at the hospital, and ensure that no family ever receives a bill from St. Jude for treatment, travel, housing or food."

Each year, in honor of national Génifique Day, hundreds of thousands of dollars in vital donations are raised for St. Jude. Each Génifique bottle sold helps the hospital find cures. It costs, $2 million a day to operate the hospital, so 21 bottles can pay for one night of family housing. Nine bottles could cover one blood count test. Five bottles can buy a day of meals. And just three bottles could pay for one bone marrow needle. It's that easy to make a difference and your individual contribution can help in so many ways.

The Génifique collection serves as the epitome of Lancôme’s commitment to helping women look and feel their overall best. Inspired by cutting edge science, Génifique’s award-winning formula infuses skin with radiance while visibly reactivating the 10 key signs of youth.

Genifique Day: Celebrating the Beauty of Scientific Research
During the month of October, visit any participating Lancome counter to try a deluxe seven-day introductory sample of Advanced Genifique Youth Activating Concentrate. On October 24th and 25th we celebrate National Genifique Day and a $7 donation will be made to St. Jude Children's Research Hospital for each Genifique item sold at U.S. Lancome counters and on  www.lancome.com

Instagram or Tweet your hands in the shape of a heart with the hashtag #LancomeGivesBack and Lancome will donate $1 to St. Jude
#LancomeGivesBack
Twitter: @LancomeUSA    Instagram: @LancomeUSA    




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