Friday, November 14, 2014

Gifts that Give Back – Ann Taylor St. Jude Elephant Charm Jewelry Collection

As part of Ann Taylor’s annual partnership with St. Jude Children’s Hospital, the brand has created a limited-edition elephant charm jewelry collection. Available in-stores and online, 50 percent of the purchase price will benefit St. Jude.

Ann Taylor has chosen the elephant because: 

  • Elephants are believed to bring good luck
  • Elephants have a high retentive memory; symbolic of the medical research performed at St. Jude
  • Elephants live in families, and if something happens to one family member, the community adopts the affected family for life; symbolic of how St. Jude takes care of families whose children are affected by deadly diseases
  • Elephants live for a very, very long time

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