Tuesday, April 28, 2015

Pharmaca Celebrates Growth Milestone with 30th Store in Los Altos!

Innovative Retail Chain Continues Rapid Expansion Strategy with New California Location

Pharmaca Integrative Pharmacy, the nation’s first and largest chain of integrative pharmacies, recently announced it will be opening its 30th store location in Los Altos, California, in the downtown Main Street shopping district. The public Grand Opening events at the new Los Altos location will take place on May 2 and 3.

The new Pharmaca Wellness & Natural Beauty location in Los Altos will offer a broad selection of wellness essentials, natural beauty care, healthy snacks, eco-friendly household products and unique gifts. Customers can also receive free guidance and advice from Pharmaca's in-store team of licensed professionals, including naturopathic doctors, homeopaths, herbalists and nutritionists while they shop.

At the store’s Natural Beauty Bar, customers can explore spa-quality makeup and skin care, enjoy beauty services such as brow waxes and lash applications, and get expert assistance from estheticians on the most appropriate products and treatments for their needs. Combined with a warm shopping environment, including a complimentary cup of tea, Pharmaca provides customers with a stress-free and inviting shopping experience.

Customers can experience the new Pharmaca Wellness & Natural Beauty in Los Altos during the Grand Opening events May 2-3, including:
  • Starting at 8 a.m. on Saturday, the first 100 customers will receive a Wellness Gift Bag filled with a variety of top-of-the-line natural health and skin care products.
  • From 11 a.m. to 3 p.m., customers will be treated to complimentary spa services such as chair massages, mini-facials, mini-makeovers and more.
  • Throughout the weekend, anyone who makes a purchase of $5 or more will receive a complimentary Pharmaca reusable shopping bag.
  • Guests who sign up for Pharmaca’s Feel Better Rewards program, a complimentary membership providing exclusive offers and a quarterly dividend on purchases, will also take home a Pharmaca brand body lotion for only one cent.

As a values-based brand committed to supporting the local communities surrounding each store, 5 percent of total retail sales on Saturday will be given to HiddenVilla, a Los Altos non-profit educational organization that uses its organic farm, wilderness, and community to teach and provide opportunities to learn about the environment and social justice.

The Los Altos store will be open during the following hours:
  • Monday – Friday: 8 a.m. to 9 p.m.
  • Saturday: 8 a.m. to 9 p.m.
  • Sunday: 10 a.m. to 7 p.m.

For more information, visit www.pharmaca.com

Friday, April 24, 2015

Get The Look: Reem Acra Spring 2016 Bridal Fashion Week Joseph DiMaggio for Davines

Inspiration: Reem Acra’s intricate bead work and sexy silhouettes are true works of art. Rather than accessorizing with jewelry, she wanted all attention centered around the hair - creating an unexpected piece of bridal ‘jewelry.’ With that, I was able to push my own limits and dream up an avant-garde bridal style. Using long extensions, I crafted a strong structured braid and romanticized it with diamond and pearl accessories of Ms. Acra’s creation.” -  Lead Stylist, Joseph DiMaggio, Master Session Ambassador for Davines


Hair Step-by-Step:
  1. Prep hair by spraying a generous amount of Davines Essential VOLU Mist at the root. Follow up by brushing Davines More Inside This Is A Volume Boosting Mousse from root to tip to keep it smooth and in place. 
  2. Section hair evenly from ear to ear, creating front and back sections.
  3. Sweep hair back in the back section into a ponytail at the occipital bone, secure with an elastic cord. Create a strong center part in the front section and allow to hang loose temporarily.
  4. Apply More Inside This Is A Volume Boosting Mousse throughout three wefts of extensions. Brush through the length before creating a 12” braided ponytail that falls down the entirety of the back. Attach this extension to the actual ponytail using an elastic cord.*
    • Pro Tip: If the natural hair is long, create a braid below where the ponytail is fastened at the occipital bone and fasten to the underside of the extensions using clear elastics. For short hair, wrap hair tightly around the elastic and extension.
  5. Brush the front section of the hair back towards the ponytail, smoothing as you go with Davines More Inside This Is A Medium Hair Spray
  6. Lace the hair from the front sections underneath the ponytail (including extensions) and continue to wrap around the base creating a thick band over where the extensions meet the base of the head and ponytail. Use pins to secure. 
  7. Using a variety of diamonds, pearls and golden wraps, pin and tie throughout the length of the braided ponytail.
  8. Apply iron on stars sporadically around the head. Adhere carefully using a hot curling iron. 
  9. Control whisps and secure the look by applying Davines More Inside This Is A Strong Hair Spray for all over for shine and hold. 
*At-home: Following step 3, braid your own hair and tie off with an elastic at the bottom of your natural length. Continue on with steps 7, 8 and 9. 

Styling Products Used:

Facebook/Instagram: @DavinesNorthAmerica  I  Twitter: @DavinesOfficial

Tuesday, April 21, 2015

BaubleBar Takes Fashion Jewelry to a Whole New Level!

Trends move fast - don't be left out.  BaubleBar is building the first fashion jewelry brand that lets you experiment with style, guilt free!  Check out a few of our fave's right now at BaubleBar:

A bold basic with a touch of sparkle. The noir and pave bracelet is the perfect addition to any arm party.
Price: $28.00
Sale: $20.00
This simple silhouette is the perfect add on to any ring stack; wear all 3 on one finger or spread across three different digits to create the ultimate chic put-together look.
Price: $28.00
Sale: $21.00
Bigger and bolder is better? You bet. Just check out this beyond-audacious necklace, which boasts a lush array of chain links, including some dangling coolly at the bottom.
Price: $68.00
Sale: $68.00

Metallic half-moon shapes evoke futuristic artifacts with triangular gem embellishment. Teardrop posts surrounded in pavé crystals lend sophistication to these statement earrings.
Price: $38.00
Sale: $20.00

An ultra-feminine statement: strands of pearls are laced with delicate hematite chains and crowned with pale pink floral gem embellishment.
Price: $44.00
Sale: $44.00

A slew of slim bands compose this coil-like stacked ring for a dose of textured metal.
Price: $28.00
Sale: $28.00

Rebecca Minkoff Online Sample Sale - up to 70% Off!!


  • Location: RebeccaMinkoff.com
  • Dates: April 21st – April 27th until midnight
  • Featuring product up to 70% off including ready-to-wear, handbags, small leather goods, footwear, jewelry and Ben Minkoff bags
  • Readers will need to register their email on the landing page of the sale to enter and shop.

A Beauty Counter in Your Pocket: Introducing the ShadeScout App, the First Makeup Color Search Engine from FaceCake

We are excited to share that FaceCake Marketing Technologies launched ShadeScout recently — a new beauty app that uses first-ever color search technology to allow you to virtually try-on in real time any type of make-up in ANY shade you desire. (It’s like a Sephora on your phone - scan the color and it searches for matches in the database; the matches appear on your face in real time as if you’re FaceTiming a makeup artist that applies your makeup for you)— turning your mobile device into your own virtual beauty counter!

Whether admiring the color of a celebrity’s lipstick in a magazine or a flower in a garden, ShadeScout allows consumers to use their mobile device to capture any color they see and quickly and easily locate its cosmetic counterpart. Using proprietary color search technology, ShadeScout sorts through an unlimited number of products from more than 40 major and luxury beauty brands and instantly delivers direct product matches in any makeup category. From eyeshadow and blush, to lipstick, foundation and more, ShadeScout enables shoppers to find and virtually try on any product and make a purchase directly from the app. Consumers can also take selfies, receive personalized recommendations, and get feedback from family and friends through the easy in-app social sharing option.


Link to download ShadeScout in the iTunes App Store and on Google Play:

Thursday, April 16, 2015

Calling all Sperry Topsider Fans! Get an extra 15% off sale items!

We are happy to announce The Secret Sail Event From Sperry – Take An Extra 15% Off Sale Items By Signing Up Via Email!

Sperry Top-Sider

Wednesday, April 15, 2015

Get Your Pamper on With Soap and Paper Factory Tuberose Luxe Bubble Bath!!

There is nothing as relaxing as a bubble bath.  Honestly, I just love sliding in a tub full of fragrant, soothing bubbles and soaking away the cares of the day, especially when I am surrounded by rich fragrance.  And Soap and Paper Factory's Luxe Bubble Bath in Tuberose is so rich and luxuriant you will think you are royalty!

Check out this gorgeous bubble bath and all of the other exquisite products at Soap and Paper Factory.

About Soap and Paper Factory:
We created this line to combine all natural, beautifully scented, handmade products wrapped in exquisite, earth friendly packages. Each pattern and fragrance are created together. Each fragrance is designed to stimulate the mind, body and spirit. Each pattern starts as a hand drawing often inspired by nature and finished with a modern flair.

Our products are hand crafted here at our factory in New York. So much care and attention goes into each item, from sketch to production line, making each product is totally unique and great for your home and body. We use the best oils and go organic whenever possible.

Natural, Beautiful, Recyclable, and Reusable! Our line is designed with the environment in mind. We never test on animals. We never use petroleum, parabens, or phthalates. We chose recycled papers to wrap our boxes. We chose boxes and tubes made from recycled materials to hold our products. We chose the Italian glass for our candles because they are tailored, unique and feminine and can be reused for wine, water, or juice. Beautify your home - reuse all the boxes and containers!

Tuesday, April 14, 2015

Coachella 2015 I Get The Look from Vera Wang

Check out a few of our favorite Coachella “get the look” outfits from Vera Wang and Joe Fresh.  Celebs and influencers such as Alessandra Ambrosio, Gigi Hadid, Kylie Jenner and Kate Bosworth - among others – all rocked super cute and festival-worthy looks this past weekend, which can be easily and effortlessly mirrored with the below pieces from Vera Wang.

Get the Look Coachella 2015
Simply Vera Vera Wang

Get the Look Coachella 2015
Princess Vera Wang

Get the Look Coachella 2015
Princess Vera Wang

Get the Look Coachella 2015
Simply Vera Vera Wang

Monday, April 13, 2015

As a #makeup brand with products fit for all your needs on the go, we want to see where YOU wear your Cargo gear!

1. Show Us: Your favorite Cargo in your city or on a trip
2. Tag Us: using our handle @cargocosmetics (you can tag us in the photo too)

The contest will run April 13-April 26th (until midnight).

When you click on #MYCITYMYCARGO, see what other customers are sharing from around the world!

5 lucky winners with the most creative photos will win a new Summer in the City Palette!

Winners will be announced on April 27th at 11am.

Wednesday, April 08, 2015

M·A·C is Beauty Event - Santa Clara

Calling all Bay Area Beauties!!  In celebration of the M·A·C is Beauty collection, you’re invited to join us for an exciting three day event starting this Friday, April 10-12 from 11:00 a.m. – 9 p.m. for a weekend of glamour, beauty and pampering. Guests will enjoy unique performances and live beauty competitions while getting hair and make-up done by talented M·A·C Artists at M·A·C Valley Fair Mall.

April 10-12, 11:00 a.m.– 9 p.m.

M·A·C Valley Fair Mall
2855 Stevens Creek Blvd, Santa Clara
Santa Clara, CA 95050

About M∙A∙C Is Beauty

Come in and indulge yourself in M∙A∙C Is Beauty: a world of pure, delicious vanity, where you can preen supreme to get that wow factor, emerging perfectly coiffed, polished and all glammed up. What’s wrong with being a little high-maintenance? Go from doll to diva in new hues of Eye Shadow, Cremesheen Glass, Lipstick, Nail Lacquer and sixteen shades of Fluidline.