Tuesday, April 21, 2015

A Beauty Counter in Your Pocket: Introducing the ShadeScout App, the First Makeup Color Search Engine from FaceCake

We are excited to share that FaceCake Marketing Technologies launched ShadeScout recently — a new beauty app that uses first-ever color search technology to allow you to virtually try-on in real time any type of make-up in ANY shade you desire. (It’s like a Sephora on your phone - scan the color and it searches for matches in the database; the matches appear on your face in real time as if you’re FaceTiming a makeup artist that applies your makeup for you)— turning your mobile device into your own virtual beauty counter!

Whether admiring the color of a celebrity’s lipstick in a magazine or a flower in a garden, ShadeScout allows consumers to use their mobile device to capture any color they see and quickly and easily locate its cosmetic counterpart. Using proprietary color search technology, ShadeScout sorts through an unlimited number of products from more than 40 major and luxury beauty brands and instantly delivers direct product matches in any makeup category. From eyeshadow and blush, to lipstick, foundation and more, ShadeScout enables shoppers to find and virtually try on any product and make a purchase directly from the app. Consumers can also take selfies, receive personalized recommendations, and get feedback from family and friends through the easy in-app social sharing option.


Link to download ShadeScout in the iTunes App Store and on Google Play:

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