THINK: Intense care and color for your lips
WHAT IT IS: A nourishing balm with a fresh hint of a tint for an alluring just-bitten effect. When lips are lacking luscious care and color, don’t panic—Keep Calm and Lip Balm, the latest lip-loving product from Rimmel London. Available in six shades that are packed with personality, this longwear balm is enriched with is enriched with moisturizing oils to help heal dry and cracked lips. The unique formula locks in moisture while softening and nurturing lips, increasing lip moisture by 22%*, so your pucker will always be en pointe. Never let your lips let you down. Keep calm and get the London look.
• Keep Calm and Shop: clear
• Keep Calm and Kiss: pink blush
• Keep Calm and Rock: berry blush
• Keep Calm and Play: rose blush
• Keep Calm and Party: violet blush
*Clinical Study: Percentage change from untreated bare lips.