Thursday, September 24, 2015

Sneak Peek: NEW ShadeScout Nails App, the Nail Polish Search Engine that Puts Hundreds of Nail Polishes at Your Fingertips

Just in time for fall fashion, FaceCake Marketing Technologies has announced the upcoming launch of the NEW ShadeScout Nails today — a color-inspired app that brings thousands of nail polish shades from your favorite brands right to your fingertips with the help of the brand’s groundbreaking color search technology. The app will be a new addition to the ShadeScout product line, which includes the color search engine for makeup, the original ShadeScout app

How ShadeScout Nails Works:
  • Simply aim your mobile device’s camera at any color that inspires you, from a lavender handbag to a red cocktail dress.
  • Instantly get matching product results from top brands in over 1,000 nail colors.
  • Tap any color swatch to see how it looks.
  • Share photos via social media.
  • Purchase your favorites.

Additional Features:
  • Featured Shades highlight trending colors and celebrity and red carpet-inspired looks.
  • Find complementary colors with unique Shade Mosaic feature.
  • Create a list of nail polish favorites to prep for your next manicure appointment.
  • Brand filter allows users to see results from preferred nail polish brands.
  • Connect with ShadeScout to find matching makeup from the same color search!

Friday, September 18, 2015


Quick! Think about three things you might need in a moment’s notice…
1. An EpiPen
2. A cold sore treatment
3. An inhaler

For anyone who is allergic to bee stings or the wayward peanut, or who suffers from asthma, number 1 and number 3 are no-brainers, yet they are too often forgotten!  An asthma attack on a crowded subway or all alone in a hotel room can be catastrophic.  

But, what about a cold sore treatment?  Until very recently, including cold sore treatments on a list of things you might need in a moment’s notice would not have made much sense.  But now, a new drug is changing that!  An important FDA-approved cold sore drug, with a totally revolutionary technology, can help treat cold sores in several key ways . . . yes, even in a moment’s notice!  Sitavig® (ACYCLOVIR), 50mg Buccal Tablet may help abort, shorten the duration, and increase the amount of time between episodes when taken within one to six hours of the prodrome phase. Sitavig®  represents a treatment breakthrough in the herpes labialis (HSV-1 cold sore) category, because of its unique vehicle and delivery system. 

The thing about Sitavig® is that it should be applied within one to six hours of the “prodrome” phase of a cold sore. This is the time when no lesion is visible, yet anyone who has ever had a cold sore understands it to mean a cold sore is on its way. When applied to the gum above the incisor tooth, Sitavig® can literally help you avoid a flare!!!!  Yet, timing is everything. People who know about Sitavig® generally carry one with them at all times to take advantage of the “window of opportunity” offered by this new drug. Packaged in two blister packs, one prescription allows you to immediately treat the oncoming episode while the other can stay packed away in your purse or even your gym bag for the next time you feel that all too familiar tingle on your lips.

Phase III Study Proves it Works!
A Phase III, randomized, double-blind, placebo controlled study1 including 775 subjects demonstrated that a single low dose of Sitavig® acyclovir 50mg buccal tablet improved all clinical parameters of labial herpes when applied shortly after symptoms occurred. Most notably, Sitavig® decreased duration of episode, increased the percentage of blocked lesions, and delayed by 105 days the recurrence of the next herpes episode.2 It is well known that the standard of care, systemic antiviral drugs, are typically prescribed at high doses in the treatment of HL. However, Sitavig®’s innovative drug delivery system that provides a high sustained-release local exposure of acyclovir in the oral mucosa, while having low systemic absorption, supports its evaluation as single low dose in the treatment of HL. 

# # #

Sitavig® (acyclovir), 50mg Muco-Adhesive Buccal Tablet is indicated for the treatment of recurrent herpes labialis (cold sores) in immunocompetent adults.

Sitavig should not be used in patients with known hypersensitivity to acyclovir, milk protein concentrate, or other components of the product.

Sitavig has not been studied in pregnant women or in immunocompromised patients and no interaction studies have been performed. Sitavig’s safety and efficacy have not been established in pediatric patients. Sitavig is a Pregnancy Category B product; therefore it should be used during pregnancy only if the potential benefit outweighs the potential risk to the fetus. It is not known if Sitavig is excreted in breast milk; however, systemic absorption is minimal. In a controlled clinical trial Sitavig’s most common side effects (greater than or equal to 1%) were: headache (3%), dizziness (1%), lethargy (1%), gingival pain (1%), aphthous stomatitis (1%), application site pain (1%), application site irritation (1%), erythema (1%) and rash (1%). In the same trial these side effects ranged from 0%-3% for placebo.
You are encouraged to report negative side effects of prescription drugs to the FDA. Visit or call 1-800-FDA-1088.
See attached Full Prescribing Information.

1Bieber T, et al. Efficacy and Safety of Acyclovir Mucoadhesive Buccal Tablet in Immunocompetent Patients With Labial Herpes (LIP Trial): A Double-Blind, Placebo-Controlled, Self-Initiated Trial. J Drugs Dermatol. 2014;13(7):791-798. View study (link will lead you to the JDD site).
2SK Tyring, el al., a single application of acyclovir mucoadhesive buccal tablet reduces recurrence of herpes labialis in a randomized double-blind phase 3 study: Exploratory results, Journal of Investigative Dermatology.  May 2014. Volume 134, supplement 1:s91.

About Cipher Pharmaceuticals:
Cipher Pharmaceuticals is a growing specialty company with a focus on dermatology. Our goal is to develop and acquire best-in-class skin care solutions for unmet medical needs. Cipher has everything it takes – strong financials, a robust and growing product portfolio, and savvy executive leadership with proven commercial execution capabilities – to change the face of dermatology treatment for patients and healthcare professionals throughout North America.

Your Fashion Week Fragrance

With Fashion Week wrapping up, we wanted to share the season’s hottest must-have with you. Introducing the Tastemaker fragrance by Archetypes. If you didn’t get that front-row seat for your favorite A-list runway show…who cares? When you smell this irresistible, everyone will flock to you.

Tastemaker, is Archetypes’ influencer fragrance. What does that mean? It means that it’s specially formulated to magnify your particular, innate gift for intriguing non-conformity. Wear it alone or mix it with your other favorite scents and voilà: You’ll have the newest, coolest, most sought-after fragrance in class.” — Archetypes creator and founder, Cristina Carlino


The archetype: Cutting-edge, influential and iconic; a leader and early adapter to trends who’s drawn to beauty, fashion and interior design.

The superpower: You can influence trends in fashion, beauty or interior design — and in turn, inspire sublimely glamorous transformations around the globe.

The scent: Chic, effervescent and unexpected. It opens with deeply warming tones of spice and dry cedarwood; blooms with white florals — neroli and black lavender — at its heart; then dries down to an enchantingly clean, classic fragrance with a subtle herbaceous quality. 

Wednesday, September 16, 2015

Lancôme Get the Look: TIFF/Kate Winslet

Lancôme Ambassadress Kate Winslet captured eyes in a glamorous and classic look yesterday at the Toronto Film Festival premiere of her new film The Dress Maker. Her embroidered and beaded taupe dress complimented her pink nude lips and feathery lashes perfectly. Her makeup artist Jillian Dempsey pulled inspiration from an ethereal look of grace and glamour.  

•         Advanced Génifique Youth Activating Concentrate
•         Blush Subtil Delicate Oil-Free Powder Blush Shimmer Peach Amour 

•         NEW Auda{city} in Paris Palette 
•         Sourcils Tint Longwear Eyebrow Pen in Chatain
•         Color Design 5 Pan Eyeshadow Palette in Golden Frenzy
•         Color Design Sensational Effects Eye Shadow Smooth Hold 
•         Grandiôse Mascara in Noir Mirifique

•         Le Lipstique in Sheer Natural
•         L’Absolu Rouge in Rose Aurore

Monday, September 14, 2015

New York Fashion Week Monique Lhuillier Spring/Summer 2016 Hair Created by Recine for Moroccanoil

STYLE INSPIRATION: This slick, wet-looking style featured an unconventional knotted bun that was perfectly polished and complemented the structure and texture play seen throughout Monique’s spring/summer 2016 collection.   

Starting with damp hair, use your fingers to comb Moroccanoil Volumizing Mousse through strands from root-to-tip. Rough Dry.

For a high-shine style, generously mist entire head with Moroccanoil Glimmer Spray. Using a wide-tooth comb, comb hair to the back center of the head and secure with an elastic. 

Thread a 4” piece of elastic horizontally through the center of the ponytail (behind the pony elastic), and leave loose for the next step.

Gently twist ponytail into a figure 8 chignon, tucking in any loose ends. Then pull each side of the threaded elastic around the chignon and tie in a knot at the center to secure chignon in place.

Set the style with a generous mist of Moroccanoil Luminous Hairspray. 

Tuesday, September 01, 2015

Digital Detox: Wool and the Gang Hosts Knitting Parties Across the US

As more and more Millennials, the “Maker Generation,” continue to fuel the growth of the DIY and craft sector, Wool and the Gang looks to meet this demand by hosting more than 1,000 knitting parties in cities around the world before the end of 2015. Anyone interested in attending one of Wool and the Gang’s parties can find more information at the link below, which is being updated throughout the season as more cities and locations are added:

What’s more, people who are unable to attend one of these events also have the option of hosting their own at home or work – a private party for friends, bridesmaids, golf buddies, yoga or spin pals, and more  – offering a discount on the supplies with a party video to accompany the project.

Wool and the Gang is a British fashion brand powered by the “maker movement.”  That is, each and every item is available for purchase as a knit kit with all of the materials you need to make your own or – for those not as DIY-inclined – can come ready-made, handcrafted by a gang of makers from around the world.  They also offer “Wool School” - online video tutorials with step-by-step directions to learn each stitch and knitting skill.