The Pacifica Muse Contest officially kicked off at BeautyCon Los Angeles on July 9th. The worldwide search for the new face of the vegan friendly brand is in its third year and bigger than ever.
The grand prize winner will not only be the face of the brand for 2017, but also receive $15,000 in cash and prizes and get to collaborate with brand founder Brook Harvey Taylor on developing a special product.
To enter, applicants simply upload a 30-60 second video to Instagram explaining why they should become the next Muse, using the official #PacificaMuse hashtag. From there the top 30 videos will be chosen and challenged to another video task.
The 2017 Muse judges include Pacifica founder Brook Harvey Taylor, 2016 Muse Rhian Harrington Yeoman, international celebrity makeup artist Fanny Maurer and Nylon Digital Editorial Director Gabrielle Korn.
This formidable group will choose the ultimate winner on at BeautyCon NYC on October 1st.
Introducing Soma, exquisite hand-crafted, leather footwear featuring gorgeous details, intricate designs & feminine embellishments. Soma offers ethnic beaded flats -- a style of handcrafted footwear that has been around since the 17th century and originated under the Mughal Empire of India.
Soma has reinvented the traditional shoe to embody a mix of East and West fashion style identities, with special attention given to comfort and quality. This is attributed to our method of sourcing high quality leather and superior stitching by craftsmen engaged in this art for generations.
Each piece, like art, is exclusive and handmade by artisans world-renowned for their quality hand stitching
Cleverly designed for everyday comfort & style (lined with cushion and foam for support)
Available in a variety of styles and colors — embroidered, sequined, beaded, etc.
Effortlessly blends East & West fashion style identities to create innovative designs
Check out the latest spring styles from Soma!
Instagram: @Soma__US
Facebook: Facebook.com/ShopSomaUSA
Pinterest: Pinterest.com/shopsoma