The grand prize winner will not only be the face of the brand for 2017, but also receive $15,000 in cash and prizes and get to collaborate with brand founder Brook Harvey Taylor on developing a special product.
To enter, applicants simply upload a 30-60 second video to Instagram explaining why they should become the next Muse, using the official #PacificaMuse hashtag. From there the top 30 videos will be chosen and challenged to another video task.
The 2017 Muse judges include Pacifica founder Brook Harvey Taylor, 2016 Muse Rhian Harrington Yeoman, international celebrity makeup artist Fanny Maurer and Nylon Digital Editorial Director Gabrielle Korn.
This formidable group will choose the ultimate winner on at BeautyCon NYC on October 1st.