Monday, December 26, 2016

Easy, Effortless Holiday!

New Year's Eve is just around the corner and it’s time to plan your stunning glam looks! John Frieda, Sun Bum, TouchBack and Wink Brow Bar have made getting these looks at home that much easier!

Easy, effortless curls: John Frieda Spiral Curls Curling Iron

Pioneering healthy heat styling, the Spiral Curls heat styler features exclusive ionic frizz-fighting technology and true ceramic heat with LCD temperature control for accurate temperature output, the key to shiny, healthy hair.

Skip the tanning bed: Sun Bum Self-Tanning Towelettes

The new Sun Bum® Sunless Self-Tanning Towelettes not only contain the most effective ingredients like Black Walnut Leaf Extract but also are infused with a patented clear self-tanning formula that works with the proteins and amino acids in skin to produce a healthy, beachy glow.

It’s always about the brows: TouchBack BrowMarker  

Guaranteed to deliver mistake-proof results, TouchBack BrowMarker features a fine tip marker, which deposits the perfect amount of color for even, natural-looking coverage.

Or leave it to the pros: Wink Brow Bar

“Brows should compliment your face, not take over. The main problem area where my clients overdo it at home, is at the very front of their brow. If this area becomes too harsh or heavy, it looks off. If in doubt, do not put any powder or pencil in the very front. Start where your arch starts and take baby steps.” – Umbreen Sheikh, founder 

Tuesday, December 20, 2016

All I Want For Christmas is Hollie Watman

Holiday shopping for friends and family is a must but don't forget to treat yourself with a little something. Hollie Watman has a little bit of everything for every fit, positive-minded, and professional kind of woman. A New York native, Hollie Watman, has fused her love of travel, fitness, and art as a source of inspiration for her swim and athleisure brand to create designs for smart and confident women. On almost every piece Hollie Watman prints a private "pep talk" encouraging you to be your best self. Below are a selection of special edition pieces perfect for a gift to a family member, a friend, a co-worker, your boss, or just simply to yourself! 

For the graphic tee glover:

For the no excuses gal:

For the health and wellness fanatic:

Tuesday, December 06, 2016

Knitting is the New Yoga - The "Me Time" Scarf from Wool and the Gang

Introducing a new way to meditate: the “Me Time" Scarf from Wool and the Gang, featuring a knit kit with all of the materials needed to craft a striped scarf. 

This kit includes the new “Feeling Good” striped yarn. The concept? You simply knit rows of a single color, and when the color of the yarn changes, it’s time to stop for the day.  Each stripe of color should take approximately 20 minutes to complete, meaning that anyone can find some “me time” to relax and knit.  Perfect for everyone from knitting novices to master knitters. 

Knitting has been proven as a way to experience the state of “flow” - a feeling of zen and mindfulness, similar to yoga or meditation – and this project is the perfect way to practice 20 minutes a day.

Available in Northern Lights Green (black + turquoise green), Clear Blue Sky (light blue + ivory white) and Milky Way (black + gray) for $47, including gorgeous rosewood knitting needles at

Wednesday, November 30, 2016

Deck the Halls - Safely!

Thanksgiving is over and it’s time to start decking the halls! But not many of us know about the dangers lurking in our holiday d├ęcor. With these simple steps from health and wellness expert and author Sophia Ruan Gushee, you can make sure you and your kids have the safest holiday season yet! 

Sophia Ruan Gushee

Christmas Lights 

  • Lead may be in the vinyl that insulates the electrical wires of many Christmas lights.
  • Healthier alternatives may be lights that comply with the Restriction of Hazardous Substances standard, which limits lead levels to no more than 1,000 parts per million.
  • Other toxicants used in Christmas lights are most likely not listed on the label. So wear gloves when handling lights, especially old ones.
  • Toxic Trees
  • Artificial Christmas trees are commonly made with PVC. Choose a freshly cut or live tree instead. Buy a Christmas tree that has been grown without pesticides, if possible.

Wednesday, November 16, 2016

National Sleep Comfort Month with Spa @ Home

November is National Sleep Comfort Month and there’s no better way to get a good night’s rest than waking up to smooth, luminous skin!

Sleep comfortably while you get your beauty rest thanks to the new Spa @ Home by Masque Bar Sleeping Mask! Designed to be left on overnight, this sleeping mask enriched with Lavender Extract helps to relieve dry irritated skin. The scent from the Lavender helps you have a good night sleep while Aloe, Witch Hazel and Plant derived ingredients help leave skin feeling moisturized and brightened!

Tuesday, November 15, 2016


Are you searching for the biggest deals and steals on the perfect gift giving products this holiday season? Save big during Black Friday, Cyber Monday, and 12 Days of Deals promotions with the best discounts from these beauty brands!

Avon – Stock up on all of Avon’s staple products from Color and Fragrance, to Skincare and Jewelry too!

  • Black Friday: From Thursday 11/24 through Saturday 11/26 receive free shipping on all orders, 20% off a $45 purchase, and receive a free Tote Bundle with a $60 purchase after discount
  • Cyber Monday: From Sunday 11/27 through Tuesday 11/29 receive free shipping on all orders, 20% of a $45 purchase, and receive a free Makeup Bag Bundle with a $60 purchase after discount
  • 12 Days of Deals: Each day from 11/30 through 12/11, receive amazing Avon products with your purchase. Some gifts include a perfume with any $45 purchase, Anew Ultimate Supreme Performance Cream with a $45 purchase, and a makeup palette with any $60 purchase!
  • Where to purchase: 

Rituals – For New Yorkers or anyone visiting the city over the holiday weekend, Rituals is opening their 10th NYC store on Black Friday! Located at 489 Broadway in Lower Manhattan, discover a wide range of luxury home and cosmetics products, including body care, skin care, fine fragrance, mineral makeup, and scented candles and diffusers. Each product is inspired by an Ancient Eastern tradition or ritual that transforms your everyday routines into more meaningful moments.

  • Black Friday: Take 20% off on everything in the shop and be sure to stop by as they are giving away special prizes all day long.

Robin McGraw Revelation –Have your own Revelation with any of Robin McGraw’s products during her “Spend More, Save More” campaign during the holiday weekend. Choose from her fun-filled Me O’ My and brand new Luxury Skincare Collections and discover ways to live a more beautiful, happy and healthy lifestyle!

  • Black Friday and Cyber Monday: From 11/25 through 11/28 the “Spend More, Save More” campaign includes:
  • $5 off of $50 or more
  • $15 off of $100 or more
  • $50 off of $250 or more
  • Where to purchase: 

PUR Cosmetics – Be sure to grab the best PUR has to offer during their holiday season promotions. Known globally for intelligent beauty solutions, PUR’s signature complexion, skincare, and on-trend color products provide immediate flawless results that nourish and improve the skin over time. 

  • Black Friday: Early Black Friday BOGO sale begins 11/17 and includes a site-wide buy one get one deal on all items excluding kits and palettes
  • On 11/25 only the entire website is 20% off
  • Cyber Monday: On 11/28 only the entire website is 20% off
  • 12 Days of Deals: Promotion begins 12/2 and lasts through 12/13 
  • Where to purchase: 

Friday, November 11, 2016

Zebra nails!! Sally Hansen + Stella McCartney Resort 2017

Sally Hansen Global Color Ambassador, Madeline Poole, created the nail look at the Stella McCartney Resort 2017 show which featured a zebra print nail. For the nail look, Madeline used Sally Hansen Complete Salon Manicure in Aflorable and Dark Hue-Moor

“I love doing a zebra print nail because it's free form but if you get the hang of the way the stripes intertwine, it can look really detailed without actually being difficult to execute. Rather than doing the classic cream and black Zebra print from the Stella collection, I used other colors from the Sally Hansen Complete Salon Manicure collection to tie the palette into other pieces.  I used the soft pink Sally Hansen Complete Salon Manicure in Aflorable and deep navy blue Sally Hansen Complete Salon Manicure in Dark Hue-Moor.” – Madeline Poole, Sally Hansen Global Color Ambassador

Sally Hansen Complete Salon Manicure in Aflorable and Dark Hue-Moor 
Sally Hansen’s award-winning Complete Salon Manicure collection infuses trend-setting shades with an expert quality formula to deliver salon-caliber results. Complete Salon Manicure’s all-in-one formula with keratin boasts 7 benefits in one bottle – base coat, strength, growth treatment, salon color, top coat, chip resistance, and gel shine finish. The new formula delivers up to 64% stronger nails and up to 10 days of chip-resistant wear.  It’s everything you need to achieve a professional nail look at home.

Sally Hansen Global Color Ambassador Madeline Poole is a nail expert working in New York and LA. Trained as a painter, Madeline worked odd jobs like vintage poster restoration as an art student in Baltimore. Her unique talent in crafting innovative designs, emphasis on skin care and attention to the hand as a whole makes her one of the most sought after names in the beauty industry. As part of the collaboration with Sally Hansen, Madeline helps setting the artistic direction for a new generation of modern nail looks and collections with her fashion-forward vision on a worldwide basis.

Wednesday, November 02, 2016

Toothpaste May Save Your Life!!


The prestigious American Journal of Medicine (The Green Journal) published the results of the study titled, “Randomized Trial of Plaque Identifying Toothpaste: Dental Plaque and Inflammation,” in their October 19th issue which found that Plaque HD®, a plaque identifying toothpaste, significantly reduced dental plaque in the mouth and inflammation throughout the entire body.   

In this study, 61 healthy subjects aged 19 to 44 years were randomized to Plaque HD® (n=31) or placebo (n=30) for 60 days. Changes from baseline to follow-up in dental plaque and hs-CRP were accessed:

Plaque HD® significantly reduced dental plaque when compared with the placebo toothpaste
Plaque HD® significantly reduced hs-CRP when compared with the placebo toothpaste

Inflammation is intimately involved in the pathogenesis of atherosclerosis and is accurately measured by high sensitivity C-reactive protein (hs-CRP), a sensitive marker for cardiovascular disease. Heart attack is the No. 1 cause of death in the world and the United States, killing over 370,000 men and women each year. Stroke is the No. 5 cause of death in the United States, killing nearly 129,000 men and women each year.1

The senior author was Charles H. Hennekens, M.D., Dr.P.H., who also authored the seminal article on inflammation, aspirin and heart disease published in 1997. In addition to conducting his groundbreaking research, Dr. Hennekens is the first Sir Richard Doll professor and senior academic advisor to the dean in the Charles E. Schmidt College of Medicine at Florida Atlantic University, and the coauthors included investigators at the University of Illinois at Chicago School of Dentistry and the University of Wisconsin School of Medicine and Public Health. Last month, the prestigious New England Journal of Medicine noted that his 1997 study, “Inflammation, Aspirin, and the Risk of Cardiovascular Disease in Apparently Healthy Men,” was their most influential over the last 20 years. That original research from the landmark Physician’s Health Study, in which Dr. Hennekens was founding Principal Investigator, was the first to demonstrate that C-reactive protein, a sensitive marker of inflammation, predicted future heart attacks and strokes.  

Dr. Hennekens stated, “the observed reduction in inflammation among those assigned at random to Plaque HD® supports the hypothesis of a reduction in risks of heart attacks and strokes.”  

The Editor-in-Chief of the American Journal of Medicine, Joseph Alpert MD, a renowned cardiologist, took the unusual step to write an accompanying editorial: “Can a toothpaste reduce risks of heart attacks and strokes?” He opined about the relationship of oral health to heart attacks and strokes which he first learned from his father, a dentist.                            

“I am pleased and inspired by these results which suggest that the use of Plaque HD® can help reduce the risk of heart attacks and strokes,” commented Lawrence Hier, DDS, MS, the CEO of TJA Health LLC and inventor of Plaque HD®. “Plaque is dangerous and an enemy of dental and overall health. Dental plaque has long been suspected to be a contributor to heart attacks and strokes.”

Plaque HD® is the first plaque-identifying toothpaste that reveals plaque so that it can be removed with directed brushing. In addition, the product’s proprietary formulation, Targetol Technology®, contains unique combinations and concentrations of cleaning agents that weaken the core of the plaque structure to help the subject more effectively remove the plaque.  

“The direct test of the hypothesis that Plaque HD® reduces risks of heart attacks and strokes requires a large scale randomized trial of sufficient size and duration designed a priori to do so,” stated Dr. Hennekens. “We are already preparing an investigator initiated research grant proposal to the United States National Institutes of Health (NIH) with coauthor Patrick McBride, MD, MPH, Professor of Medicine and Senior Associate Dean at the University of Wisconsin School of Medicine and Public Health as Principal Investigator.”

Dr. Hennekens added, “this trial is important and timely because a positive finding would have enormous clinical and public health implications.”

For more information about Plaque HD®, please visit:

ABOUT Plaque HD®: Plaque HD® is the first professional plaque-identifying toothpaste. Plaque HD® uses Targetol® Technology to highlight the plaque missed while brushing, giving you that fresh-from-the-dentist feeling every day. With regular brushing, the 1-step, easy-to-use Plaque HD® formula fights cavities, freshens breath, and helps prevent gum disease. By brushing daily with Plaque HD® toothpaste, in addition to improving your oral hygiene, you are also enhancing the health of your entire body since plaque in the mouth is closely linked to many systemic diseases, such as heart disease and stroke. 

1 American Heart Association “Heart Disease, Stroke and Research Statistics At-a-Glance.” Available online 

Thursday, October 27, 2016

Breast Cancer Awareness Month - Last Chance!

With only a few days left, make the switch this October to an all-natural, aluminum-free deodorant in honor of Breast Cancer Awareness month. LAVANILA Laboratories The Healthy Deodorant Collection is rich in natural and organic ingredients, and is clinically proven to be effective, safe, and nourishing.

Get superior odor protection with this 100% natural, freshly scented deodorant. Soothing essential oils blend with beta-glucan technology fight odor effectively while soothing, conditioning, and nourishing the delicate underarm area. It goes on clean, with no sticky wetness, and delivers long-lasting, luxurious results. PLUS, all LAVANILA deodorants are only $10 at this month in honor of Breast Cancer Awareness.

LAVANILA is free of: petrochemicals, phthalates, propylene glycol, mineral oils, silicone, synthetic dyes, synthetic fragrance, sulfates, parabens, and aluminum.

Friday, October 21, 2016

Stila for #BreastCancerAwareness

As we all aim to support Breast Cancer Awareness this month, Stila is sharing a personal message from our team in addition to giving back.

For the remainder of the month, we’re offering 40% off of select products – but these are not just pink products! Our Pro Artist, Sarah Lucero, selected items that women undergoing treatment would want to use … pulling knowledge from her own fight with breast cancer. She’s sharing the details of her struggle, as well as the foundation that helped her find power and confidence during her experience. Read Sarah’s story here. All of the proceeds from our sale will be donated to The Foundation for Living Beauty.

Tuesday, October 04, 2016

Make The Switch: Lavanila The Healthy Deodorant

Make the switch this October to an all-natural, aluminum-free deodorant in honor of Breast Cancer Awareness month. LAVANILA Laboratories The Healthy Deodorant Collection is rich in natural and organic ingredients, and is clinically proven to be effective, safe, and nourishing.

Get superior odor protection with this 100 percent natural, freshly scented deodorant. Soothing essential oils blend with beta-glucan technology fight odor effectively while soothing, conditioning, and nourishing the delicate underarm area. It goes on clean, with no sticky wetness, and delivers long-lasting, luxurious results.
LAVANILA is free of: petrochemicals, phthalates, propylene glycol, mineral oils, silicone, synthetic dyes, synthetic fragrance, sulfates, parabens, and aluminum.

Tuesday, September 20, 2016

4 Myths About Washing Your Jeans

Every girl knows that a great pair of denim jeans is worth every penny that you spend, which is why it is so important to take great care of them!  A few tips and tricks to help extend the life of denim jeans.

When it comes to washing denim, everybody has laundry superstitions. But the experts over at Downy that created the Downy Ball is here to help reveal the truth about washing your jeans. Here are five denim-related myths you should stop believing.

Myth 1: “I separate my jeans from other fabrics, so I’m totally good to go.”

The Bust: To keep your dark denim from potentially staining your lighter denim, we recommend separating your darker shades from your lighter shades.

Myth 2: “Denim is a tough enough fabric to withstand the tugs and pulls of any wash.”

The Bust: No matter how resilient denim seems, you still need to take precautions. Button buttons, zip up zippers, and flip your jeans inside out to prolong their life. Taking a second to prep your denim will help prevent it from getting damaged in the wash.

Myth 3: “I should was my jeans in warm or hot washer cycles.”

The Bust: As a general rule, use cold water and a laundry detergent that will respect the denim’s color and wash. It’s fine to wash denim in the washing machine on a gentle cycle with other deep-colored clothing, preferably turned inside out. 

Myth 4: “My jeans love being toasty, so I tumble them on a high dryer setting.”

The Bust: Dry on the lowest dryer setting or line dry your jeans to help prevent shrinking and stretching. Such precautions will keep your denim fresh and timeless, just like your style.

About Downy Ball

No more waiting for the rinse cycle. No more cleaning out the dispenser. With the Downy Ball, fabric softener is automatically released during the rinse cycle. To enjoy the convenience of Downy Ball just pour the Downy fabric softener of choice up to the right fill line in the Downy bottle cap, pour into the ball, seal it, and drop it in at the start of the wash on top of fabrics. Downy Ball will release the softener on its own, making laundry less complicated.

Wednesday, September 14, 2016

Moroccanoil Backstage at Zac Posen SS17: It's All About Texture

Moroccanoil was backstage at Zac Posen with hair design by Odile Gilbert. The hair look was all about beautiful texture using NEW Curl Re-energizing Spray and Dry Texture Spray.


  • Prep damp hair by applying Moroccanoil Treatment from root to tip to create the perfect foundation for styling. 
  • Next, use fingers to rake a generous amount of Moroccanoil Volumizing Mousse through strands.
  • Rough dry with Moroccanoil Tourmaline Ceramic Hair Dryer using the diffuser attachment.  
  • Using a ½” barrel curling iron, wrap random sections of hair around the iron leaving the ends free.
  • Flip head upside down and shake out hair with hands. Then, generously mist the entire head with NEW Moroccanoil Curl Re-energizing Spray and Moroccanoil Dry Texture Spray, giving the hair texturized volume and hold with a dry, gritty finish.
  • Beginning at the top, gently pull hair towards the back of the head—leaving lift and volume at the roots—and secure with a large hair pin. Do the same for the hair at the sides of the head, crisscrossing the two sections, and secure with hair pins. The sections chosen should be random to achieve a carefree look. 
  • Pull out a few face framing whisps and mist in place with Moroccanoil Luminous Hairspray Medium.
  • Finally, mist the entire style with Moroccanoil Luminous Hairspray Medium, creating added shine, hold and piecey-ness. 

Saturday, August 27, 2016

Celebrate National Just Because Day - August 27th!

August 27th is National Just Because Day, and what better way to celebrate this day than gifting your beauty obsessed friends, just because!

Have your friend feel like a pop star with Katy Perry’s Mad Love fragrance. This fruity scent opens with the succulence of Lady Apple Sorbet and Mara Strawberry blended to perfection with freshness of delicious Pink Grapefruit. Middle notes of Peony Petals, smooth Sun-Kissed Jasmine, and the hypnotic pull of the Bleeding Heart flower captivate the senses.

A friend is always in need of a delicious smelling body butter. Gift them with Lavanila Laboratories The Healthy Body Butter. This super soft, all-natural body butter absorbs instantly for deeply hydrated, luxuriously soft skin. 100 percent pure shea and cocoa butters blend with powerful antioxidants and essential oils for long-lasting hydration. Five sweet-smelling scents and a non-greasy formula create the ultimate indulgence.

Give a few KORRES Lip Butters to the friend who is obsessed with lip balm. This rich butter leaves lips deeply moisturized, supple, and kissably soft. Korres Lip Butters are formulated with natural oils and extracts to soothe and condition lips. Shea butter and rice wax provide lasting hydration and softness. This shiny, juicy pop of color comes in an array of "flavors" and is ideal for dry lips.

Thursday, August 18, 2016

Beach Daze With Sun Bum, Smashbox and MALIN+GOETZ

A day at the beach is just the ticket to the perfect day off – but it’s no doubt that prepping for it can be just as much stress. Protecting and hydrating your skin is an essential part of the planning. Let these products from Smashbox, Sun Bum and MALIN+GOETZ help take some of the work off of your shoulders. 

Before the Beach:
Smashbox BB Water with SPF 30 $42

Cheers to the first and only BB with water-like texture to quench thirsty skin and blur imperfections. Inspired by the glowing look preferred by top photographers, this ultra-hydrating, oil-free formula literally glides onto your face to blend in a snap and move with your skin.

At the Beach:
Sun Bum Flavored Lip Balm $3.99

Keep your lips soft and protected with our flavored Lip Balms in Banana, Key Lime, Coconut, Mango, Pink Guava and Pomegranate. All flavors offer SPF 30+ protection, so your most sensitive skin is protected while you live and love in the sun.

Sun Bum Continuous Spray Sunscreen $15.99

Speed up your sunscreen application without skimping on coverage with this quick-dry spray, available in SPF 15, 30, 50 and 70.

After the Beach:
MALIN+GOETZ Recovery Treatment Oil $82.00
Our luxurious facial treatment combines nine natural oils to help protect skin from free radical damage and renew skin’s appearance. When applied daily, skin feels softer, looks smoother and takes on a youthful radiance.

Sun Bum Cool Down Hydrating After Sun Lotion $11.99

Complete the post-beach ritual with the ultimate post-sun skincare: Sun Bum’s Cool Down products. This supreme indulgence revives sun-sapped skin with Vitamin E and Cocoa Butter. Insanely soothing and incredible smelling, the products are like a beach in a bottle. 

Tuesday, August 02, 2016

A Touch of the Wild Wild West at Coach!

Rivets, studs and cowboy-inspired details
reimagine Western wear for the city girl!

 Coach Western Rivets Saddle Bag 23 In Suede


A-line skirt with stud detail

Coach Western Embroidery Turnlock Saddle Bag 23 In Glovetanned Leather

Coach Suede Jacket With Studs 

 Coach Western Rivets Rogue Bag In Pebble Leather

Friday, July 22, 2016

Nordstrom Anniversary Sale starts NOW!!

It's the sale we wait all year for and it's starting NOW!!  Get in quick and snap up your favorite goodies while they last!

The annual event features amazing values on exclusive and limited-edition offerings from all of your favorite beauty brands! 

Check out a few of our favorite fabulous deals!

Bobbi Brown

$169.00  ($258 Value)

$52.50 ($165 Value)

NARS 'Survival - II' Kit $59.00 ($116 Value)

And with so many more options there is an Anniversary exclusive perfect for every beauty enthusiast! And while you’re there - don’t forget to check out Nordstrom’s Glam Out Events! 

NORDSTROM -Shop Anniversary Sale Beauty Exclusives chosen by Allure

@Nordstrom or #Nordstrom

Wednesday, July 20, 2016

Are You the Next Pacifica Muse??

The Pacifica Muse Contest officially kicked off at BeautyCon Los Angeles on July 9th. The worldwide search for the new face of the vegan friendly brand is in its third year and bigger than ever. 

The grand prize winner will not only be the face of the brand for 2017, but also receive $15,000 in cash and prizes and get to collaborate with brand founder Brook Harvey Taylor on developing a special product.

To enter, applicants simply upload a 30-60 second video to Instagram explaining why they should become the next Muse, using the official #PacificaMuse hashtag. From there the top 30 videos will be chosen and challenged to another video task. 

The 2017 Muse judges include Pacifica founder Brook Harvey Taylor, 2016 Muse Rhian Harrington Yeoman, international celebrity makeup artist Fanny Maurer and Nylon Digital Editorial Director Gabrielle Korn. 

This formidable group will choose the ultimate winner on at BeautyCon NYC on October 1st. 

Monday, July 18, 2016

Discover the Spring/Summer 2016 Collection from Soma Footwear

Introducing Soma, exquisite hand-crafted, leather footwear featuring gorgeous details, intricate designs & feminine embellishments. Soma offers ethnic beaded flats -- a style of handcrafted footwear that has been around since the 17th century and originated under the Mughal Empire of India.

Soma has reinvented the traditional shoe to embody a mix of East and West fashion style identities, with special attention given to comfort and quality. This is attributed to our method of sourcing high quality leather and superior stitching by craftsmen engaged in this art for generations.

Each piece, like art, is exclusive and handmade by artisans world-renowned for their quality hand stitching
Cleverly designed for everyday comfort & style (lined with cushion and foam for support)
Available in a variety of styles and colors — embroidered, sequined, beaded, etc.
Effortlessly blends East & West fashion style identities to create innovative designs 

Check out the latest spring styles from Soma!

Instagram: @Soma__US

AQUIS, New on Sephora!

AQUIS has now launched on!  Consider your hair frizz free for the rest of your days with this amazeeee towel.  This towel comes in a hair turban and towel to essentially put your hair through rehab.  In three weeks, you will noticeably see a difference in the texture, growth and overall healthiness of your locks.